CASH-STRAPPED families could save £50 a month by cutting down on food waste, according to a new campaign launched by Surrey County Council.
It promises to help households by teaching them simple steps like reusing leftovers and storing food better.
Love Food Surrey was prompted by a Netmums survey showing one in five UK parents skip meals because money is tight.
County councillor Ian Lake said: "Saving a few pence here and there soon adds up to pounds.
"I'd urge people to give Love Food Surrey's hints and tips a try and see how much money they can save on their food bills."
The campaign website includes tips to keep food fresher for longer and ideas to revive leftovers.
Mum-of-three Penny Bramsden, founder of parenting website Surrey Mummy, put the campaign's advice to the test and saved £45 in a month.
She said: "It's saddening to think mums are skipping meals to feed their kids in this day and age, but by following this advice they can make things a little easier."
Mrs Bramsden discovered she could save just over £10 a week by keeping a food waste diary to plan shopping better, using leftovers and measuring correct portions.
Sharon Greaves from Banstead was also inspired when she met the Love Food Surrey roadshow team at her local supermarket.
She said: "I am now much more mindful of wasting food. I'd rather cook less and save pennies than continually throw food into the bin."
Nutritionist Emma Gardner of Appetite for Life runs advice sessions at The Westway Clinic in Redhill and Yoga Ananda Holistic Centre in Reigate.
She said: "Wasting fruit and veg is something I see commonly.
"My top tip for mums on the go is to drink water which people often forget. If you are thirsty you are already dehydrated.
"And carry healthy snacks with you to avoid sugary snack attacks – fruit and nuts are good."
For more information, visit www.lovefoodsurrey.com